Tendr is a review reply app built by an indie cafe owner, for indie hospitality. Teach it your voice once. Reply from your phone. Stop losing Sunday mornings to TripAdvisor.
"Lovely flat white and the brownies were perfect. Took a while for a table on Saturday though — could do with a bit more seating."
"Thanks Sarah — really glad the brownies hit the spot. You're not wrong about Saturdays, we're looking at the layout for more tables. Come back for a quiet weekday and your next flat white's on us."
Two or three hours a week, emotional weight, inconsistent tone when you're tired. The stack of unreplied reviews quietly gets bigger.
Customers can smell a ChatGPT reply from the other side of the high street. Fake warmth hurts more than silence.
Google buries you for low engagement. TripAdvisor rewards responsive venues. Future customers read your replies before they book.
Google Business Profile, Facebook Page, and TripAdvisor assist. Takes about two minutes.
Six questions, five sample drafts, and a handful of edits. Tendr learns your tone from your actual past replies.
Push notification when a new review arrives. Tap to see the draft. Edit or post in seconds.
Once Tendr matches your voice, let it auto-reply to 4★ and 5★ reviews. You stay in control of the hard ones.
A real 3-star Google review for an independent cafe. One reply written by a generic AI tool, one by Tendr after voice training.
"Thank you for your valuable feedback. We sincerely apologise for the temperature of your beverage and the cleanliness issue you experienced. We strive to deliver excellent service and have passed your feedback to our team. We hope to welcome you back soon for a better experience."
"Oof — lukewarm oat milk is on us, not you. We keep our milks fridge-cold so they shouldn't be going out like that. Honest mistake but a fair one to flag. Next one's fresh and on the house if you swing by and ask for me. — Mike"
I run The Endless Kettle in Keighley. Every Monday morning I'd open my laptop, find three new reviews, and spend an hour trying to sound warm but not soppy, apologetic but not grovelling, human but not unprofessional.
Then I tried the AI tools. They sound like a chain coffee shop apologising in corporate. My customers know me — they'd see it instantly.
So I built the tool I wanted: one that learns your actual voice, respects that indie hospitality is its own language, and gets out of your way.
— Mike, The Endless Kettle
14-day free trial, no card required. Waitlist members get 50% off the first year.
Annual billing: two months free. Cancel any time.
If Tendr is doing its job, no. The whole point is that replies sound like you — because the model is trained on your actual voice, your past replies, and your edits. You also stay in control: for anything below 4 stars, you approve before it posts.
Google Business Profile and Facebook Pages at launch. TripAdvisor via email-assist on the Pro plan (forward the review email to Tendr, get a draft back — paste into the TripAdvisor console). Yelp, Booking.com, and OpenTable don't currently allow third-party tools to post replies.
Nothing is posted without your approval by default. 1–3 star reviews always wait for you. 4–5 star auto-reply is optional and only available on Pro, once Tendr has a confident grasp of your voice.
Yes. It's built for any owner-operator venue where reviews matter and your brand voice is part of the product. Cafes are the starting point because that's where I have the most experience, but the voice engine generalises.
Waitlist opens now, beta access starts in June 2026, public launch in July. Waitlist members get first access and 50% off the first year.
Mike, owner of The Endless Kettle cafe in Keighley. I'm building Tendr in the open, using my own cafe as the testing ground. You can follow progress on the @tendrapp socials.
50% off your first year. Early beta access. Founding-member badge in the app.
We'll email you the moment early access opens. In the meantime, follow @tendrapp to see it being built.